Bricks and Clicks: How We Drove Sonic Into the Digital Age
- Downloads：6024
- Type：Epub+TxT+PDF+Mobi
- Create Date：2025-05-19 00:20:17
- Update Date：2025-09-11
- Status：finish
- Author：Clifford Hudson
- ISBN：B0F44955MJ
- Environment：PC/Android/iPhone/iPad/Kindle
Reviews
Sarah Jensen
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Book Review: Bricks and Clicks: How We Drove Sonic into the Digital Age by Clifford Hudson and Craig MillerA Riveting Blueprint for Digital TransformationBricks and Clicks is a compelling behind-the-scenes account of how Sonic， the iconic American drive-in chain， navigated the turbulent waters of digital disruption。 Co-authored by Clifford Hudson （Sonic’s former CEO） and Craig Miller， this book blends corporate memoir with actionable insights， offering a rare glimpse into the reinvention of a le Book Review: Bricks and Clicks: How We Drove Sonic into the Digital Age by Clifford Hudson and Craig MillerA Riveting Blueprint for Digital TransformationBricks and Clicks is a compelling behind-the-scenes account of how Sonic， the iconic American drive-in chain， navigated the turbulent waters of digital disruption。 Co-authored by Clifford Hudson （Sonic’s former CEO） and Craig Miller， this book blends corporate memoir with actionable insights， offering a rare glimpse into the reinvention of a legacy brand for the modern era。Key Strengths-Authentic Leadership Perspective: Hudson and Miller’s firsthand experience lends credibility and depth， revealing both triumphs and missteps in Sonic’s digital pivot。-Practical Lessons: The book excels in translating high-level strategy into digestible takeaways—ideal for entrepreneurs and executives facing similar challenges。-Narrative Momentum: Despite its business focus， the storytelling remains engaging， with anecdotes that humanize corporate decision-making。Potential Considerations-Niche Appeal: Readers outside the business or retail sectors might find some sections overly technical。-Limited Critique: The tone occasionally leans celebratory， glossing over deeper systemic hurdles in digital transitions。Score Breakdown （Out of 5）Content: ⭐⭐⭐⭐ （4/5） – Rich in insights but occasionally niche。Narrative: ⭐⭐⭐⭐ （4/5） – Engaging， though some jargon may deter casual readers。Originality: ⭐⭐⭐⭐ （4/5） – A fresh take on fast-food industry transformation。Practical Value: ⭐⭐⭐⭐⭐ （5/5） – A must-read for business leaders。Overall: ⭐⭐⭐⭐ （4。5/5） – A standout in corporate strategy literature。Ideal Audience-Executives and entrepreneurs navigating digital shifts。-Fans of business histories like Shoe Dog or Pour Your Heart Into It。-Sonic enthusiasts curious about the brand’s evolution。GratitudeThank you to NetGalley， Clifford Hudson， and Craig Miller for the advance review copy。 Bricks and Clicks is a testament to visionary leadership and adaptability—an inspiring read for anyone invested in the future of retail and hospitality。Final VerdictHudson and Miller deliver a masterclass in digital transformation， balancing storytelling with strategic wisdom。 While its focus may narrow its audience， the book’s lessons resonate far beyond the drive-in lane。 Highly recommended for business minds hungry for real-world case studies。Note: This review reflects the ARC edition; minor changes may appear in the final publication。 。。。more
Mae B
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